Launching Wholegrain Freekeh!

Freekeh (pronounced “free-ka”) is a delicious cereal food made from green durum wheat harvested at its peak of taste and nutrition. Popular throughout the Middle East for centuries, Freekeh gets its name from the fire-roasting process that gives it its delightful nutty taste and satisfying crunch.

Because the wheat is harvested while it`s still green, Freekeh contains more protein, vitamins, and minerals than other grains. It is low GI, low in available carbohydrates, high in dietary fibre (up to four times the fibre of brown rice) and rich in prebiotic properties. In addition to this, green wheat Freekeh is 100% natural – no preservatives, additives or pesticides are ever used.

As Freekeh is the name of this unique cereal (not the name of a grain variety), experiments are underway to produce Freekeh from a number of different grains such as oats, barley and triticale. sourcing and sales located in Melbourne! Harvey Steele is the manager on that side of the world, we are proud to integrate him in the team. Listen out for the different advances we plan to make here! See specifications here!