Market Overview
This year’s situation with Psyllium has been diverse, with some regions sold out until April 2021. Up until then, prices are predicted to keep increasing.
The psyllium market is geographically segmented into North America, the Middle East and Africa, Europe, Asia Pacific excluding Japan (APEJ), North America, Latin America, and Japan. APEJ may turn out be to a significant growth contributor for the psyllium market as India is the largest producer and exporter of psyllium.
This market is aggressively competitive with many domestic and international players in the fray aiming to gain a position among the top companies. New entrants are increasing the competition to a great extent. Manufacturers in the psyllium market are concentrating on research and development activities for finding new formulations that help in effective end-use.
Global Demand
Psyllium Husk is mainly offered as Whole, Powder, and Dust. The whole segment is anticipated to take-over the universal demand in concern of volume percentage. The Powder segment demand is also predicted to grow due to expanding usage in the pharmaceutical and supplement industry.
North America is anticipated to top the list in terms of Psyllium husk demand due to flourishing supplement and natural-based medication demand in the market. The Asia Pacific follows next mainly cause of its medicinal usage indigestion problems, Europe is also expected to receive a significant growth for organic Psyllium husk due to proclamation by governing bodies on ruling out the GMO and non-organic products usage in pharmaceutical and supplement manufacturing sector.
Benefits and Uses
Similar to oats and wheat, psyllium is rich in soluble fiber. Its ingredients include alkaloids, amino acids, oils, protein, tannins, flavonoids, and a variety of sugars and carbohydrates. It is used as a stabilizing and thickening agent in many salad dressings, soups, lotions, and creams.
Psyllium husk is gluten free. Psyllium husk comes from a seed of a Plant genus called Plantago. Therefore, because it is categorized as a seed instead of grain, it does not contain any gluten at all. Consumers are getting more attached to psyllium due to its diverse applications; some are mentioned below.
Baking: Psyllium is also proving very popular in baking and home cooking, it improves dough consistency and gluten-free bread texture. Combining chickpea flour and psyllium improves gluten-free bread acceptability and is recommended for making healthier and tastier bread.
Pharmaceuticals: Psyllium is an important component in almost all medicines related to stomach ache, diarrhea, and constipation. It is also used as a thickening agent during capsule formulation. The high fiber content in psyllium assists in lowering of insulin and is therefore considered useful in diabetes treatment.
Dietary Supplements: Psyllium aids in weight loss as it contains viscous compounds that can help in appetite control and weight loss. A study also found that consuming a specific amount of psyllium before peakfast and lunch led to significant hunger reductions, thus leading to weight loss. Hence, the psyllium market may incur good growth across this application.
Biodegradable Films: The use of psyllium in making biodegradable films may add a new dimension of growth. Researchers in India recently developed a biodegradable film with psyllium husk as the main component. Therefore, the discovery of the use of psyllium in novel applications may open new doors of growth opportunities for the psyllium market.
Animal Feed: Psyllium is used on a large scale as a feed ingredient for horses. It prevents constipation issues prevalent in horses to a great extent, thus pinging good growth prospects for the psyllium market.
COVID-19: Ayurveda can help in fighting COVID-19 by boosting the immunity of the human body. The use of psyllium in Ayurveda may propel the growth rate of the psyllium market as immunity-boosting Ayurvedic therapies are gaining traction.
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