IQF Blueberry Market Update

Since the beginning of the COVID-19 pandemic, customers perception on frozen food has changed positively and buying habits now demand traceable food attributes. Growth in the frozen fruit market is driven by the long shelf life benefits, minimal food waste risk, and consumers desire to limit shopping trip frequency.

The global frozen fruit market is set to grow at a significant CAGR through 2023, and as Laura Rush, vice president and divisional merchandise manager over frozen foods at Walmart, said “Frozen foods are evolving through innovation.” Recently changing the way innovative frozen products are merchandised, its important to emphasized that the frozen fruit are just as fresh, if not fresher, as perishable fruits do have some preservatives to extend shelf life.

Peru’s blueberry area is expected to increase by 35%, reaching 14,789 hectares. Peru is gaining space on the market also because it will need outlets in all destinations worldwide, having a production that is growing at levels never seen before in the global panorama.The increase in this region in the last decade has been so considerable that it has positioned the country as the world’s largest exporter of this fruit. According to data from the Association of Blueberry Producers of Peru (Proarandanos), in the 2015/16 season, Peru had 2,424 hectares of blueberries installed. Four years later (2019/2020) that area had quadrupled to 10,936 hectares. Peruvian blueberry exports took a big hit in the first half of 2020, with their value falling by 48% year-on-year to US$44.8m

South Africa’s Blueberry harvest is facing difficulties with air freighting which are a challenge for the exporters. The blueberry crop of 24 000 tons is expected in the 2020/2021 production year, up from 18 000t in 2019/2020. Roughly 75% of the current season’s crop would be exported to various international markets. This record harvest could be attributed to additional hectares that were coming into production, as well as to existing plantings that consisted of older plants, which could bear larger yields. 46% of South African blueberry exports went to the UK, with the same volume going to the EU, and the remainder to the Middle East and Far East.

Chile’s Blueberry exports ended with a growth of 16% higher than last season, growth led by new varieties. Exports are estimated to reach more than 150 thousand tons in the 2020 – 2021 season, projecting that 111.551 tons will correspond to fresh blueberries.

Canadas growers are struggling to salvage their crops, the industry is facing significant challenges due to poor weather conditions and shortage of labour. Crop volumes are anticipated to be down significantly from the approx. 200 million pounds in 2019. With more than 25,000 acres in production, there is a huge need for labour however the pandemic has had a big impact on labour availability. The is hope that the Frozen market wont suffer the same impact due to the crops been mainly machine harvested.


Responsible Sourcing
From Farm to Fork, our concern and focus is on food safety, with the end goal being that of providing safe, non-contaminated, properly labeled product to the consumer. We monitor the sourcing, production and handling of each product to make sure it meets our stringent standards and provides transparency & traceability.

Facility Expectations
Tradelink’s quality assurance doesn’t stop at the fields, the processing plants that are used are an important part of the process. We engage globally recognised inspection & certification firms in countries of origin to negotiate & validate supplier legitimacy. All ingredients we supply have in place a third party certified HACCP program, and our factories are certified with one of the internationally recognized Global Food Safety Initiative (GFSI) standards.

Promoting Transparency
We remain committed to providing transparency and make sure that every product is not only safe, legal and ethically sourced, but is also of the great quality and value that our customers expect. The Tradelink team visit the farms prior to placing orders to ensure social responsible principles & carbon footprint standard are in place.

Sample Product Specifications

TradeLink specializes in supplying product to your specifications. Use our quote request tool at the bottom of this page to submit your particular requirements.

Country of Origin: South America & North America

Appearance: Free flowing, clean berries.

Taste: Typical, without off flavour or odour, soft texture

Colour: Dark Blue, max 5% red/dark pink, 0% green or part green

Packaging: 10kg bag in box or 4 x 2.5kg, labelled with Packer, Product Description, Net weight, and Lot Number
Quality (per 100PCS)
Broken berries : 3% max
Unripe berries : 1% max
Overripe berries : 1% max
Frozen blocks, uneasy to separate : 1% max
Stalks : 0.5% max
Berry Count (per Kg) : 400-600

Microbiological Specifications
Total Plate Count : < 100’000
Total coliforms : < 1’000
Yeast & Mould : < 1’000
E-Coli : Absent in 25g
Staph aureus : < 20
Bacillus cereus : < 20
Salmonella : Absent in 25g
Lsiteria : Absent in 25g
Pesticide Residues : MRL to Australian Standards

Nutritional Information (per 100g)
Energy – calories : 54
Energy – Kjoules :
Protein (g) : 0.36
Carbohydrate total (g) : 12
Fat total (g) : 0
Dietary fibre (g) : 3.07
Sodium (mg) : 0
Added Sugar : 0
Added Salt : 0

Metal Detection: 1.0mm Ferrous, 1.0mm Non Ferrous & 1.5mm Stainless Steel
Storage : at a temperature of -18°C or below
Shelf life : 24 months from production date.

[su_divider top=”no” divider_color=”#726c6d” size=”6″ margin=”5″]

Request a Quote:

[gravityform id=”38″ title=”false” description=”false” ajax=”true” title=”IQF Blueberry Enquiry Form”]