Innovation to survive: Chia vs Bread price at all year low

Slices of toast are reporting how the bread prices are at an all year low in the UK right now making it really tight for the bakery industry.  One commenter says “Bakery folks needs to take a page from Starbucks”, but I think they should look at Hovis Limited who have just released Chia bread – jumping on the band wagon to fulfil customer demand for health products based on chia and other ancient grains whilst.  Demand for the traditional white bread loaf will no doubt remain strong, but the way Hovis have innovated to stay alive is a great example to follow.


Hovis Limited brings chia loaf to UK’s ailing bread market

By Vince Bamford, 24-Feb-2016

Bread manufacturer Hovis Limited has teamed with supplier The Chia Co to launch a chia seed loaf in the UK.

Bread margins under pressure as price remains at eight-year low, reports ABF

By Vince Bamford, 22-Feb-2016

Bread prices are at their lowest level for eight years and are continuing to put pressure on bakery industry margins, according to Kingsmill brand owner Associated British Foods (ABF).